G. Eric Nielson rebrand

Context

In 2017, I collaborated at BWP Communications to rebrand the G. Eric Nielson brand identity. BWP is a full-service, strategy -based advertising and marketing agency located in Salt Lake City, Utah.

Problem

G. Eric Nielson brand identity was outdated according to their CEO. 

Role

I collaborated with an Art Director and as a Digital Designer to redesign the brand identity.


Goal

The goal was to redesign the brand identity, create a new brand mark and create collateral design for the brand while keeping the existing name.

Tools

Adobe Illustrator and Adobe InDesign.

Deadline

4 Months

G. Eric Nielson identity

Before

G. Eric Nielson identity

After