G. Eric Nielson rebrand
Context
Context
In 2017, I collaborated at BWP Communications to rebrand the G. Eric Nielson brand identity. BWP is a full-service, strategy -based advertising and marketing agency located in Salt Lake City, Utah.
Problem
Problem
G. Eric Nielson brand identity was outdated according to their CEO.
Role
Role
I collaborated with an Art Director and as a Digital Designer to redesign the brand identity.
Goal
Goal
The goal was to redesign the brand identity, create a new brand mark and create collateral design for the brand while keeping the existing name.
Tools
Tools
Adobe Illustrator and Adobe InDesign.
Deadline
Deadline
4 Months
G. Eric Nielson identity
Before
G. Eric Nielson identity
After